Nine Entertainment

Nine Entertainment markets its content to the industry via their Nine Media Room website where reviewers and media contacts can access pre-release assets such as videos, images and programme synopses.

Challenge

When their existing website platform was in need of a major upgrade, they turned to Silver Trak Digital and our award-winning Media Room for a solution that would:

• Be a Brand Portal experience for their media partners
• Host video assets and further control the access to those assets selectively amongst users
• Have the very latest security features
• Provide a seamless transition for external viewing including rebuilding the user interface and backend features to replicate Nine’s existing platform
• Build capability for business and support users to upload, curate and manage content and enable client user access to view only selected content via playback
• Integrate secure playback, enable studio grade DRM, dynamic watermarking, login permissions, multi-factor authentication and multi-level user permissions

Solution

When Nine’s evaluation and assessment was complete it was clear that the Silver Trak Digital Media Room solution best met their requirements.

Silver Trak’s own Media Room is now the foundation of Nine’s new platform.

Content is now uploaded by Nine Entertainment staff, or other permitted contributors, into Media Room where the enhanced media management features of Media Room allow for easy media management.

Content is then assembled in Media Room and when complete it can be saved or immediately published to the Nine Media Room website with additional content able to be added at any time.

Outcome

Silver Trak Digital’s Media Room provides the critical foundation for content management and asset security. It is also able to be extended through the use of a custom-designed management interface in order to present assets in a controllable manner to the intended audience.

With the new Nine Media Room, users are able to either directly upload assets or request for assets to be uploaded by contributors directly into the core Media Room platform. Once assets are uploaded, users are then able to tag the content for ease of grouping for either later presentation or managing security.

From a separate Admin portal, Nine’s publicity users are now able to create and manage shows for presentation including the necessary text, videos and supporting artwork and images that may be required for a public release to specific and intended audiences.

Once assets and media are then grouped into a programme, the Nine Publicity team are assured that viewing of the video assets is secured via DRM and individual watermarking and that the usage and consumption can be tracked.

The performance of the interfaces and the ability to search for assets or users are major benefits. The new Media Room solution also boasts other key features and benefits such as screeners and the ability to provide the secured presentation of video assets with customised per-user watermarking.