IMG operates through 30 countries as the pre-eminent sports, events and talent management company, representing and managing some of the worlds greatest sporting federations, talents and fashion icons hosting and distributing content for over 40 leading sports federations and government bodies worldwide.

IMG Australia, a subsidiary of IMG has distribution and production rights to a vast number of the Australian sporting codes. It also serves as a local distribution point for other IMG offices across the world.

The Challenge

To appropriately meet the demands of the sporting and events market IMG Australia required an asset management solution that would remove the manual burden of file and content management. They needed a robust solution that would:

  • collect files electronically from local and overseas content owners
  • store files in a categorised, secure environment
  • add searchable metadata to collected content
  • share and distribute content in a secure environment

The Solution

As part of the research Media Room was seen as an easy to use and inexpensive solution.

IMG was able to collect media from content owners through Media Room’s intuitive upload function, with files being directly uploaded via Media Room’s Aspera file accelerator link at no additional cost to IMG or the content owner. Following the processing of the files to IMG’s workflow through Media Room, IMG receive instant notification that a new file is ready to view. IMG are then enabled to add additional, searchable metadata into customisable fields, with all files stored in secure private cloud or in AWS according to clients’ preference with automated transcode configuration to provide immediate readiness for any desired delivery.

IMG can deliver files and screeners to any audience across the world using Media Room’s Aspera; via download link, Aspera to Aspera or AWS S3 push.

The Outcome

The Media Room solution has meant that content is both secure and immediately available for distribution and provided IMG with a content platform that is easily searchable 24 x 7 on any internet connected device. Over the three years that IMG has been utilising Media Room, the monthly costs to IMG have proven to be far less than the cost IMG used to incur on courier and hard drives and provided them with a technology solution for today and developing several product innovations such as AI facilities for the ease of use into the future.

IMG Australia now holds several thousand programs in Media Room and collects/distributes close to 10TB of content monthly, which has secured the content, lowered the cost and provided IMG with file delivery flexibility.

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