KC Global Media

KC Global Media is a global multi-media company with headquarters in Los Angeles and regional offices in Singapore, Taipei, Kuala Lumpur, Seoul and Beijing. Following the expansion of the company’s distribution arm, KC Global Media Distribution, and the growth of its global content offerings, the company identified the need for a dedicated screening platform. To meet this demand, they turned to Silver Trak Digital and its award-winning Media Room Connect solution.

Challenge

KC Global were looking for a dedicated and secure screening platform and Silver Trak Digital proposed their Media Room Connect solution. The portal needed to provide a custom domain within a fully KC Global-branded environment, featuring the company’s logos and brand colours, giving them full control over content curation and management. At the same time, Silver Trak Digital had to handle all backend technology and infrastructure, including robust security and delivery.

The solution also needed to enable KC Global Media to accelerate their distribution strategy through Media Room Connect. By centralising their screening workflows into one secure, branded environment, the challenge was in helping to reduce duplication of effort and eliminate the use of unsecured links, multiple screener versions and presentation decks like PowerPoints. This not only would streamline operations but also strengthen trust with producers and speed up decision-making by ensuring full-length screeners are watched promptly. Ultimately, it was about making distribution smarter, faster and more secure so KC Global Media can stay focused on growing their business.

The Solution

KC Global Media had a clear and comprehensive set of requirements for Media Room Connect. The solution in turn provided a fully branded portal to showcase full length screeners, artwork, synopses and licensing details, all within a secure screening environment to protect pre-release and licensed content. In addition, user analytics and tracking were essential to gain insights into buyer engagement and interest.

Media Room Connect is also a cost-effective solution without compromising on quality or performance, with a customisable UI to reflect KC Global Media’s branding and content categories.

It was also installed and deployed quickly to align with KC Global Media’s tight launch timeline.

The Outcome

Media Room Connect delivers a secure screening room portal that meets KC Global Media’s needs on multiple fronts. The platform enables their team to easily aggregate screeners from global content partners and producers and curate them into a fully branded KC Global Media website. The interface supports customisable content presentation, including prioritising titles on the homepage and featuring promotional banners – all designed to align with KC Global Media’s brand identity.

Security is a top priority for KC Global Media and Media Room Connect is equipped with studio-grade DRM, automated dynamic watermarking and individual user tracking, providing full confidence when sharing sensitive or pre-release content. 

The platform’s dynamic watermarking technology eliminates the need to burn watermarks into the video manually, removing a traditional step in the workflow while maintaining full traceability and protection of content.

Media Room Connect also delivers a secure, cost-effective and flexible platform without compromise.

Now, when engaging with potential buyers, KC Global Media sends out secure screening links, protected by DRM and individual watermarking ensuring only intended recipients access the material. They also rely on viewer analytics to track engagement providing valuable insights into which titles resonate most and where interest is coming from. The workflow is straightforward, user-friendly and efficient.

Media Room Connect has made it easier to showcase their catalogue through the screening portal where buyers can conveniently access media kits, the show materials, trailers and screeners all in one secure place. It’s a seamless experience that eliminates the need to send unsecured links and KC Global’s customers find it very easy to use and sign up.

Today, Media Room Connect powers KC Global Media’s content distribution securely, supporting pre-release, post release screenings, collecting viewer analytics, and enabling global screeners to be uploaded and curated effortlessly, all within a cost-effective and scalable solution tailored to their needs.