Moose Toys

Moose Toys, with head office in Melbourne, Australia has a global presence when it comes to toy design, development and distribution, with offices located in the US, UK, Hong Kong and China.

The company sold product in more than 85 countries in 2017 and is currently listed as the fifth largest toy manufacturer in Australia and fourth largest in the United States. Moose has expanded its portfolio of services and has recently become a market leader in developing aps, content and entertainment.


In 2016 Moose Toys created a mini TV series around their most popular product; Shopkins. This was followed by a short film in 2016 and two features in 2017 and 2018.

The success of these features and the fact Moose Toys is a worldwide company meant that Moose Toys needed to find a platform from which to share content across territories and time zones.


Media Room was reviewed and seen as an inexpensive solution providing instant content access capability and enabling various departments to view and further process production content. Silver Trak Digital’s associated services of QC and encoding added valuable workflow functionality for marketing and distribution.

The content could be uploaded processed and made available for delivery to NBCU’s platform for market distribution in a very short timeframe. Content is captured and stored in perpetuity with the secured environment of Media Room’s cloud storage


Media Room has been a great solution for Moose Toys due to Media Room’s flexibility. It has allowed Moose Toys to collect production rushes from production houses, have the content QC’d, stored and shared/distributed across territories and time zones.

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