Oct 20, 2015

iflix chooses high volume asset management workflow solution from Silver Trak

iflix is one of Southeast Asia’s leading Internet TV services, offering subscribers unlimited access to tens of thousands of hours of entertainment in Malaysia, Thailand and the Philippines. iflix users enjoy unlimited access to the largest library of top international, Asian regional and local content on up to five devices of their choice including smartphones, tablets, laptops, computers, TVs and other connected devices. Recently this innovative content provider had a very specific requirement for a high volume workflow solution that would allow them to securely receive and ingest large volumes of premium content. For that solution they turned to Silver Trak and their Media Room smart media asset management system.

Silver Trak MD Christian Christiansen explained, “iflix is a major operation and they have thousands of hours of content that flows through their system at any one time. The company recently announced a succession of landmark content deals with Hollywood and international studios including MGM, Disney, Paramount, Warner Bros. and Twentieth Century Fox to name a few, so their library and offering is very substantial. With that in mind they came to us for a high volume workflow solution that gives iflix the ability to easily, efficiently and securely receive and transcode premium content from multiple studio partners for processing. The critical challenge here was developing a workflow that could comfortably handle the sheer volume of content. This was no mean feat.”

With the challenge and requirements clearly defined Silver Trak’s in-house development team set about creating a custom-built workflow solution that encompassed a wide range of Silver Trak’s services and included their unique Media Room smart media asset management system at its core.

Christiansen continued, “Media Room was critical to the iflix workflow solution as, due to its flexibility and scalability, it allows their smaller suppliers to easily access the Silver Trak ecosystem and deliver content in the same, completely automated way, as any major supplier. This is a big plus as far as efficiency of delivery is concerned.”

Silver Trak’s Media Room smart media storage, management and delivery service is used by some of Australia’s largest free to air broadcasters, streaming companies and content providers including Foxtel, Icon Film Distribution, Transmission Films and Entertainment One. Media Room addresses the specific needs of any broadcaster, production house, post production house or distributor who has media assets they want to store, manage and deliver from the convenience of any web connected device. In simple terms it gives the user 100% control over their assets and the ability to use Silver Trak’s services such as QC, file storage or Aspera fasp™ high speed data transfers without paying any licence fees and without leaving the comfort of their seat.

The Media Room workflow designed and developed by Silver Trak, enabled content to be sent by iflix and its suppliers, received in Media Room, ingested automatically, edited, QC’d, transcoded and then ultimately delivered to its final destination within the iflix transcoding platform.

Christian Christiansen concluded, “Not only did we custom create and build this workflow to be as straightforward and easy to use as possible but such is its efficiency that it can manage over 2,500 hours of content per month. Media Room is a unique smart media asset management system as it has been custom designed, developed and built in-house at Silver Trak. In iflix’s case its uniqueness is even more apparent as we custom-tailored the system to integrate iflix’s content requirements with Silver Trak’s full suite of broadcast services. In addition, all iflix’s assets are stored redundantly and all are easily accessible at anytime. This means iflix and their suppliers can upload, view, amend and deliver those assets 24/7 and all assets are QC’d and secure. All they need is a web-enabled device and Media Room’s enormously powerful workflow is immediately at their disposal.”

About iFLIX
iflix is a partnership between highly successful, disruptive local entrepreneurs and Hollywood heavyweights. Catcha Group and Evolution Media Capital have joined together to create an Internet TV service for Southeast Asia that provides access to tens of thousands of hours of top TV shows and movies from all over the world. From Hollywood and Hong Kong, Seoul and Shanghai, Thailand and Tokyo, iflix places the entertainment you want at your fingertips. For one incredibly low monthly fee, subscribers to iflix have unlimited access on their mobile phone, laptop, tablet, TV… wherever, whenever. Let’s play.