Smart media asset management, delivery and distribution
SYDNEY, 8 March 2017 – As one of Australia’s largest independent producer of sports highlight packages Inverleigh loves the story of sport. It’s at the heart of everything they do. Inverleigh leads the field when it comes to premium sports content production and distribution with hundreds of broadcasters airing thousands of hours of their high-value content solutions. The way their content is now managed and in particular distributed is changing rapidly. Recently, in order to embrace technology and lead the way in delivery innovation, Inverleigh selected Silver Trak Digital’s Media Room smart media asset management solution as the backbone of its delivery system.
Inverleigh and Silver Trak will be discussing their unique technology partnership as part of Inverleigh’s exhibit at this year’s SPORTELAsia convention in Singapore from 13-15 March.
Inverleigh Chief Executive Officer, Peter Wraith explained, “Inverleigh produces and distributes premium sports entertainment and lifestyle programming, including weekly news and magazine programs, timeless catalogue and major event preview content for traditional and digital broadcast platforms. With operations in Melbourne, London and Miami we currently supply programming to hundreds of broadcasters globally. Our global distribution team understands the market and the needs of our ever-expanding clients, many of whom are looking to migrate to a file-based delivery platform. Thus the partnership with Silver Trak and Media Room was born.”
Wraith went on to say, “Our clients are looking for more efficient and flexible content delivery solutions. Clients want their workflows to be simple, robust and convenient. By using Media Room we can integrate a far more coherent workflow for delivering master program files to clients worldwide. After detailed consultation, Silver Trak has tailored their Media Room backend to facilitate our clients’ needs.”
According to Inverleigh’s Technical Director, Mark Swift, the company chose Silver Trak and Media Room based on their ability to truly understand the requirements of Inverleigh, the content management and delivery market and the willingness to further develop Media Room’s functionality to accommodate their needs were key.
Silver Trak COO Christian Christiansen said, “Currently Inverleigh use Media Room as part of a hybrid delivery system. This means they can use traditional satellite-based solutions or use Media Room to manage and deliver content in a 100% file-based manner via Aspera and S3 Push, thereby satisfying all of their clients’ requirements. The way Media Room has been designed it is totally customisable and can be used on an ad-hoc basis. What we are now implementing is a 100% automated and rule-based workflow which means each uploaded file’s attributes will be checked and if all are OK then transcoding and framerate conversions will be completed as required before the file is automatically sent to the end user via the delivery method of their choice. All of this with one simple click of a mouse.”
Peter Wraith concluded, “Media Room provides Inverleigh with a one-stop shop for the automation of media formats, content management, quick file conversions and delivery”.
For more on Inverleigh go to: https://inverleigh.com
For more on Silver Trak go to: https://www.mediaroom.com.au
For more on Media Room go to: https://www.mediaroom.com.au/media-room/
Picture credit
Peter Wraith and Mark Swift using Media Room at Inverleigh HQ in Melbourne.